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About Us

Heartfelt Celebrations was launched in 2011 by Tom VanDenBogart to reshape how we approach and celebrate end-of-life remembrances. We are here to provide resources, planning tools and products to help you create a celebration-of-life experience as unique as each person is in life. Share your life story and create a personal legacy that leaves family and loved ones with a clear understanding of how you want to be remembered.

One of the best gifts you can leave your loved ones is a clear end-of-life plan that honors and celebrates your life and the lives of the people closest to you. Heartfelt Celebrations will help you create the most unique, personalized memorial available today at a cost suitable for every budget.


Tom VanDenBogart - President

Tom founded Heartfelt Celebrations in 2010 as the first online Legacy Planning service firm of its kind in the world. "If you can dream it, we can help make it happen"" has been his motto since day one. His experience includes 26 years of technical leadership as a research scientist with a Fortune 100 company, identifying their product pipeline of developments. Tom is a recent graduate of a Masters Degree in Entrepreneurial Commercialization from Northeastern University.

Jean Radtke - Business Development

Jean is responsible for leading the growth of Heartfelt Celebrations through high-return strategic marketing and sales programs that support the company's business initiatives and customers' needs. As President of Phoenix Marketing Group, Inc., she provided marketing strategy and planning expertise for clients in health care, financial services, energy and consumer packaged goods industries.

Bill Stroner - Business Operations, Stroner Advisory Group

Bill is the President of Stroner Advisory Group, which provides strategic and governance planning services to privately held and family-owned businesses. Bill has more than 20 years of experience as a CEO, with a focus on growth and business acquisitions.

Kurt Metzner - CEO, Medical Industry, Baptist Health Systems

Kurt is the President/Chief Operating Officer Emeritus of Baptist's parent company in four metropolitan area multi-systems, with experience in highly competitive environments. He exhibits strong expertise in the running of and adapting to the changing health care industry.

Kent Jensen - Sales, Insurance Industry, Thrivent Financial

Kent has developed a strong sales performance culture with his team and individuals. He has an in-depth mastery of the sales technique in both direct-to-consumer and business-to-business environments. Kent is recognized as a top sales leader of Thrivent Financial and manages sales teams across the USA.


Tom VanDenBogart - President (see previous)

Jean Radtke - Business Development (see previous)

Bill Stroner - Business Operations, Stroner Advisory Group (see previous)

Sebastian Pugliese - Patent Attorney

Sebastian is the owner of Pugliese Patent Law LLC, which specializes in patent applications, negotiating agreements such as collaboration, licensing, and confidentiality agreements, drafting patentability and freedom-to-operate opinions, advising businesses on intellectual property, strategy, and advice on patent and trademark matters. Prior to opening his own practice, Sebastian was a patent attorney for a Fortune 100 company where he managed a portfolio of more than 2000 patents.

Amy Burger - Legal

Amy oversees legal matters for Heartfelt Celebrations, including drafting and negotiating business contracts, advising employees on legal compliance, and researching changes in investment, copyright and arbitration law to form company policy. Amy has her Juris Doctorate from Regent University School of Law and a B.S. in Education and Social Policy from Northwestern University.

Charlie Radtke - Copy Writing and Graphic Design

As Copy Writer and Graphic Designer for Heartfelt Celebrations, Charlie takes the lead on defining our brand. He designed the Heartfelt Celebrations logo, as well as the current website and its copy.

Pat McRae - Graphic Design

As Creative Director and Graphic Designer for Heartfelt Celebrations, Pat takes the lead on corporate identity, web design, development and application of our brand framework to all marketing communications.

Nolan Hurley - Video Production

Nolan is a veteran of the television production industry, and is in charge of all Heartfelt Celebrations video marketing production, as well as website tutorials.


Wisdom InfoTech

Wisdom InfoTech is an award-winning, minority-owned, small business provider of IT solutions and services for federal and commercial Fortune 500 customers, specializing in custom software development, business process improvement and business intelligence, providing IT strategy oversight.

Suresh Thankavel - President and CEO, Wisdom InfoTech

Suresh and his company provide custom software services and IT consulting for Heartfelt Celebrations, public and private startups, Fortune 100 corporations in financial services, banking and corporate finance, manufacturing, technology, retail, health care, avionics/aerospace, entertainment and other industries.

m42 software - IT Partner

m42 software provides development support and makes sure all the content on the Heartfelt Celebrations website is working properly, and that it is updated regularly, correctly and efficiently. m42 software is headed by Srini. Srini is an IT technologist with over 20 years of experience in hardware and software design and development. m42 software specializes in program management, solution design, open source solutions and client engagement.

Thulasi Muniraj - Director of Service Technology

Thulasi is an accomplished IT professional with years of progressive responsibility spanning multiple areas, including solution architecture, software design, software development, maintenance, support, project management, service delivery, budget management, pre-sales and software deployment.


Elizabeth Ruthmansdorfer - Legal, Moertl, Wilkins and Campbell, S.C.

Heartfelt Celebrations is proud of its partnership with expert estate planning firm Moertl, Wilkins and Campbell, S.C. Attorney Elizabeth Ruthmansdorfer heads up educational workshops for employees and their families, covering Advance Directives, Financial Powers of Attorney and more.

Jaclynn Miller Lephardt - Legal, Moertl, Wilkins and Campbell, S.C.

Alongside Elizabeth, Jaclynn conducts educational workshops covering Advance Directives, Financial Powers of Attorney and more.

Christopher Janson - Legal, Moertl, Wilkins and Campbell, S.C.

Christopher is the third member of the Moertl team aiming to help Heartfelt Celebrations and its clients reach their goals effectively and efficiently.

Dr. Eric Weiner, Ph.D. - Ethical Wills, Family Legacy Advisor

Dr. Weiner is a therapist, consultant, coach and speaker. He is the founder of a consulting firm dedicated to helping families and organizations leave lasting legacies. In his book, "Words From the Heart," he guides the reader in creating an Ethical Will, passing on life lessons, and hopes and dreams for the future that will be treasured by loved ones for generations.

Melanie Burns - Celebration Coach

Melanie is a Minister and Celebration Coach. She is responsible for Training and Development at Centers for Spiritual Living, and was Executive Director/Board President for Center for Spiritual Living, Milwaukee.


Kurt Menzer - CEO, Medical Industry, Baptist Health Systems (see previous)

Keith Milan - Global Director, Technology Enabled Services Innovation

Keith is known as a global strategic leader with diverse services and operational management experience that leverages technology and people to create solid business solutions. He cultivates a collaborative environment across the organizations with which he works to stimulate innovation, best practices and business transformation.

Dan Roskopf - CFO, Insurance, West Bend Mutual

Dan is a graduate of the University of Wisconsin - Madison where he majored in accounting and earned a Bachelor of Business Administration Degree. He has served as Vice President of Finance at West Bend Mutual Insurance Company since April of 2010 and is responsible for investment, reinsurance and cash management functions.

Lynn Sigfred - Banking Vice President, First Business Bank

Lynn provides commercial loans and treasury management services to privately held businesses in the Milwaukee metro area. Her focus is on companies with up to $50 million dollars in annual sales.

JoAnne Brandes - Legal, Acquisitions, S.C. Johnson Legal Council

JoAnne is the Founder and Co-President at The Center for Leadership Excellence in Milwaukee. She has been the Outside Board Director at First Business Bank since 2010.

Mary Sander - Senior Housing/Sales, Independent

Mary is the Senior Vice President/Recruiting Specialist at Diversified Services Management, Inc., helping its clients recruit executive and professional technical talent in the areas of manufacturing, incentives and financial services for positions from CEO to mid-management.

Bill Stroner - Business Operations, Stroner Advisory Group (see previous)

Kent Jensen - Insurance Industry/Sales, Thrivent Financial (see previous)

Suresh Thankavel - President and CEO, Wisdom InfoTech (see previous)

Amy Pietsch - Entrepreneur/Educator, Fox Valley Tech

Amy is the Entrepreneurship and Small Business Champion and Director at the Fox Valley Technical College Venture Center. Her mission is to make the world a better place via assisting others to realize their potential.


Accountant - Thomas R. Tobin CPA, CGMA, Tobin & Hanson, S.C.

Bank - First Business Bank, Dave Vetta, President

Key Man Insurance Policy of $500,000 - Thrivent Financial

Liability Insurance - Willis Insurance

Legal Investment Document - Michael Best and Friedrich, Michael O'Neil, Representative

There are also many product and service suppliers who have partnered with Heartfelt Celebrations.
A list of suppliers can be provided on request.

Heartfelt Celebrations.
Your Life Remembered.